For Real Serotonin-
Here are 50 of the best and most widely cited quotes by Simon Sinek, drawn from his books, talks, and interviews (Start With Why, Leaders Eat Last, The Infinite Game, etc.):
My favourite is- A leader will sacrifice numbers for the people. Never the People for the numbers.
1. “People don’t buy what you do; they buy why you do it.”
2. “Leadership is not about being in charge. It is about taking care of those in your charge.”
3. “Working hard for something we don’t care about is called stress; working hard for something we love is called passion.”
4. “Great leaders don’t need to be tough. They need to be clear.”
5. “A team is not a group of people who work together. A team is a group of people who trust each other.”
6. “Customers will never love a company until the employees love it first.”
7. “The goal is not to be perfect by the end. The goal is to be better today.”
8. “Leadership is not about the next election, it’s about the next generation.”
9. “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”
10. “Trust is built when leaders consistently make choices for the good of others.”
11. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”
12. “Bad leaders care about who’s right. Good leaders care about what’s right.”
13. “Leadership is the ability to rally people around a common cause.”
14. “Strong relationships are built on trust and communication.”
15. “The responsibility of leadership is to protect those around us, not to protect ourselves.”
16. “The true price of leadership is the willingness to place the needs of others above your own.”
17. “We are drawn to leaders and organizations that are good at communicating what they believe.”
18. “You don’t hire for skills, you hire for attitude. You can always teach skills.”
19. “The challenge of leadership is to create a culture where people feel safe.”
20. “The only thing that truly motivates us is progress.”
21. “When we feel safe in the organization, the natural response is trust and cooperation.”
22. “Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.”
23. “The best leaders are the ones most interested in surrounding themselves with assistants smarter than they are.”
24. “A leader must be inspired by the people before a leader can inspire the people.”
25. “The role of a leader is not to come up with all the ideas. It’s to create an environment in which great ideas can happen.”
26. “The most successful organizations are driven by a sense of purpose.”
27. “Trust is not a checklist. It’s a feeling.”
28. “Leadership is practiced not so much in words as in attitude and in actions.”
29. “We achieve more when we chase the dream instead of the competition.”
30. “There are leaders and there are those who lead.”
31. “Stress and anxiety at work have less to do with the work we do and more to do with weak leadership.”
32. “Vision without execution is hallucination.”
33. “The courage of leadership is giving others the chance to succeed even though you bear the responsibility for their failure.”
34. “Good leaders are willing to sacrifice what they want now for what others need.”
35. “Leadership is a choice, not a rank.”
36. “The best cultures are built on values, not rules.”
37. “The ability to learn faster than your competition may be the only sustainable competitive advantage.”
38. “We don’t need to agree, but we do need to understand.”
39. “Leadership is not about being the best in the world. It’s about making everyone else better.”
40. “The more you inspire people, the more they will inspire you.”
41. “A leader’s job is to look after the people, not the numbers.”
42. “When leaders eat last, people take care of each other.”
43. “The true value of an organization is measured by how it treats its people.”
44. “Trust comes from consistency.”
45. “Great leaders create clarity, not certainty.”
46. “Believing in something bigger than yourself is what gives work meaning.”
47. “Leadership is not about control. It’s about empowerment.”
48. “People follow leaders they trust.”
49. “Purpose is the source of all motivation.”
50. “The goal of leadership is not to do more work, but to create more leaders.”